Project summary
We designed a trusted digital hub to grow community participation and donations for the Canadian Turkish Foundation.
Programs, events, and volunteer flows were simplified with a mobile-first, readable layout.
Donate and Volunteer actions were surfaced clearly to support conversion-focused journeys.
80% faster
Page speed
15 initiatives
Event showcase
One-click
Donation flow
Services
- Information architecture and user journey design
- Trust-focused UI design
- Donation and volunteer forms
- Server and domain migration
- Event and program pages
- Performance and SEO improvements
- Analytics setup and goal tracking
- Security and backup configuration
Outcomes
- Program, Event, Donate, and Volunteer actions were elevated
- Donation and application flows became shorter and clearer
- Search visibility and performance improved measurably
Challenges
- Build trust and clarity for a community-led foundation.
- Simplify donation and volunteer conversion paths.
- Present programs and events in an easy-to-scan structure.
Approach
- Rebuilt the information architecture around programs, events, and donate/volunteer actions.
- Streamlined forms and CTAs for mobile-first use.
- Improved performance and SEO to lift accessibility.
Stack
- CMS + custom theme
- Donation/volunteer forms
- Analytics + goal tracking
- Performance tuning
Gallery
