Project summary
For Ender Demirkaya Sports Club, we built more than a visual website: the site guides parents toward the right class and a measurable application flow.
The homepage, program pages, guide content, and pre-assessment flow were aligned with Ankara, Cankaya, and Ovecler local search intent.
The language preserves the discipline of the club while helping parents understand the right starting point for their child.
enderdemirkaya.tr
Live site
Pre-assessment
Conversion
Ankara / Cankaya
Local target
Services
- Brand website and user journey
- Local SEO information architecture
- Parent-focused conversion copy
- Pre-assessment application flow
- Sanity CMS content management
- Guide, program, and achievement pages
- Performance, sitemap, and technical SEO
Outcomes
- Parents can understand the club, location, and application path from the first screen
- The pre-assessment flow turns phone traffic into a measurable application path
- Local SEO pages create clearer content clusters for Ankara and Cankaya searches
Challenges
- Create a trustworthy first impression for local sports club searches.
- Let parents share age, goal, and readiness before a phone conversation.
- Make taekwondo, gymnastics, and child athlete development content manageable for ongoing SEO.
Approach
- Structured the first screen around brand signal, location, contact, and pre-assessment action.
- Designed the pre-assessment form as a fast, mobile-friendly multi-step lead flow.
- Built sustainable publishing foundations with local SEO pages, guide content, and Sanity CMS.
Stack
- Next.js
- Sanity CMS
- Local SEO
- Pre-assessment form
- WhatsApp direction
- Sitemap + JSON-LD
Gallery
